A user journey describes the wider experience a person has while trying to reach a goal. It is like a travel diary that includes what happened before, during, and after a visit to one place.

For example, a journey for buying a ticket could include discovering an event, comparing times, paying, and finding the ticket later. It can show where a person's experience feels confusing or slow.

A journey looks beyond the steps inside one screen or app. It helps a team understand the whole experience from the person's point of view.