DTC means “direct to consumer.” DTC e-commerce is when a brand sells products to shoppers through its own online store, rather than relying only on another retailer to make the sale.
Imagine a small maker showing products in its own web shop. A visitor can learn about an item, place an order, and contact the brand through its own channels.
The brand is responsible for more of the experience, including product details, checkout, delivery information, and customer support. A clear store helps shoppers understand what they are buying and what will happen after they place an order.